Google Ads Lab
Landing Page Build
A hands-on Google Ads lab exploring campaign structure, keyword intent, ad copy and conversion tracking. Build notes and findings will be shared as the experiment develops.
Measurement Setup
A practice landing page focused on clear messaging, thoughtful layout and measurable calls to action. The goal: connect page decisions to a simple tracking plan.
SEO Practice
A measurement setup exploring GA4, Google Tag Manager and key conversion events. Documentation will show the setup process and what each signal can tell us.
Work in Progress
An SEO practice project covering search intent, on-page structure and content planning. This is a work in progress, with research and updates added as I learn.
Work in Progress
A growing archive of practical builds, marketing experiments, and lessons learned.
